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GE Teams With Virtual Reality Creator Chris Milk on New Series

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GE Teams With Virtual Reality Creator Chris Milk on New Series

By Anousha Sakoui

General Electric Co. is teaming up with virtual reality creator Chris Milk and his company for a series on scientific discoveries that pushes the medium closer to television than film.

“The Possible” is a five-part documentary series that attempts bring the viewer into places inaccessible to the public, to discover how scientists and inventors developed breakthroughs. It will debut later this year through the app from Within, the company co-founded by Milk.

“Everything feels very one-off in virtual reality,” Milk said in an interview. “We want to give people a reason not just to watch something cool but watch something cool and then come back. It’s a simple concept that we are very used to in television but not one that we have really fully explored in virtual reality.” 

The project is one of the first attempts at serialized virtual reality content and one of the most expensive, according to those involved. Boston-based GE is one of a growing number of companies, including Hollywood studios and exhibitors, that is employing the medium to reach younger audiences. Virtual reality, which some analysts have estimated may overtake TV, has been used by newspapers and theme parks, though its adoption by a mass of consumers is still far off.

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