Fredrik studied at Berghs School of Communication in Stockholm and then worked for Apple, which ignited his passion for technology. He eventually landed in Los Angeles where he worked at production company Traktor. Fredrik co-founded Stopp Inc. in 2009 where he was instrumental in its success as a leading Interactive creative shop. As CEO, he worked closely with Stopp’s clients, producing all the major work and delivering numerous award-winning projects, including Chris Milk/Beck – ‘Lincoln Hello Again’. Fredrik went on to serve as Managing Director and Global Executive Producer for Mediamonks after the digital powerhouse acquired Stopp.