When it comes to printing and delivery of your brochures, there are a few key things you need to keep in mind. The most important is that your brochure should reflect your company’s branding and style. It should also be easy to read and navigate, with clear and concise information about what your company does and what services you offer.
1. Branding and Style.
The first thing you should do is to ask yourself what kind of branding your company already has. Are you looking for a conservative, elegant design? Or something more modern? You should also consider the industry you’re in. For example, if you work in real estate or construction, maybe a rustic feel will work better for you. Once you’ve settled on a basic style, it will be easier to choose a design that complements your branding.
2. Navigation and Layout.
When planning the layout of your brochure, consider how much space you can devote to each section. You’ll want to include everything from company information and contact details to your services and products. You may even want to include things like testimonials from customers who have used your services, or information on any awards you’ve won.
The font is an important detail that many people overlook when designing a brochure. However, the right font can help improve readability and brand recognition. You should avoid using any decorative fonts that aren’t easy to read or understand.
A brochure can be enhanced by the right images, whether they pertain to your company or services, or a nice background image. If you’re going with a modern style, stock images can help add a touch of realism to your design. For a more traditional look, choose something that matches the overall theme of your brochure or company branding.
5. Call to Action.
At the end of your brochure, you should include some form of a call to action that encourages readers to take the next step in your sales process. It could be as simple as an email address or phone number, or a more creative approach of offering free samples of your products, for example.
6. Fields Required.
Different file types require different fields, which you can find below. Each one of these may need to be added or edited in your file.
a. Company Name/Logo
Your company’s logo is an integral part of your branding. If you don’t have one already, now would be the perfect time to invest in a professional graphic designer or sign maker who can help develop a high-quality logo for your company.
b. Issuing Body/Stationery Design
This field tells the printer which part of your template is the stationary design. Your logo can be attached to this field.
The address will differ depending on the type of product you are printing. It should include state, city, zip code, and contact phone number with area code.
d. Phone Number/Email Address
Your phone number and email address should be placed in this field. It can be edited to include your logo if you choose.
e. Address 2
Address 2 is the floor/suite number followed by the city, state, and zip code. This should also have a contact phone number with the area code.
f. Web Address
Your web address should go in this field, which can be included with your contact information.
This field is for the actual message you want to be printed on your brochure. If this isn’t filled out, no text will print on the template.
h. Date/Time Stamp
If you need a date or time stamp on your design, put it in this field and the printer will add it based on the template’s date.
i. Carbon Copy
The carbon copy field allows you to print a few copies of your brochure that are identical in every way except for the company name. For example, if you need to distribute multiple brochures at an event or trade show, this feature is very useful.
One great tip when making brochures is to use Venngage — an online brochure maker that offers a wide range of infographic designs for everyone. To give you an idea, here are some infographic examples from their website!
Now, you know the basics of printing a brochure and you’re ready to get started on yours. Remember to be creative and experiment with different layouts and ideas for added impact. Are you ready to get started? Click here!