Exploring Facebook Video Ads: Guidelines for Effective Specifications

Facebook Video Ads

Facebook video ad marketing is a dynamic strategy that leverages the power of visual storytelling on one of the world’s most popular social media platforms. It involves creating and promoting video content designed to engage, inform, and motivate Facebook’s vast user base.

With billions of users scrolling through their Feeds daily, a compelling video ad can catch their attention and get them to act. Yet, many videos miss their mark due to incorrect specifications. For a successful advertising campaign for your business, it is essential to have a solid understanding of the Facebook video ad specs. Let’s go deeper into these crucial guidelines.

Facebook Video Ad Specs

Facebook advertising is a tricky digital space, especially regarding video content. Understanding the rules for Facebook video ads is essential for brands that want to give customers a smooth and exciting experience. These custom-made rules ensure that every video fits perfectly with the platform’s rules, increasing visibility and effect. Let’s dive in!

Feed Video Ads

When scrolling through your Facebook Newsfeed, you’ll often find video ads that fit right in seamlessly. These classic video advertisements are strategically placed amidst updates from friends, family, favorite Groups, and Pages. They’re designed to naturally grab your attention, allowing brands to share their message without interrupting your social media experience.

  • Format: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 4:5 for mobile only or 1:1 (for desktop or mobile)
  • Video Size: 4GB max
  • Minimum/maximum duration: 1 second to 241 minutes

In-Stream Video Ads

Facebook’s in-stream video ads appear before, during, or after popular videos from publishers and artists. You might also see them during Facebook Live streams. These ads can arise whether you’re on a desktop or a mobile device. After the first five seconds, some give you the choice to skip.

  • Format: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 16:9 or 1:1
  • Video Size: 4GB max
  • Minimum duration: 5 seconds for desktop or mobile
  • Maximum duration: 15 seconds for desktop, 10 minutes for mobile

Carousel Video Ads

Facebook carousel video ads offer a dynamic way to showcase your content. With this format, you can feature up to ten videos or images in one ad, providing viewers with a richer and more comprehensive message. The highlight of these carousel ads is their ability to convey a wealth of information within a singular ad post, enhancing user engagement.

  • Format: MP4 and . MOV
  • Resolution: 1080×1080 pixels.
  • Video ratio: 1X1 recommended
  • Video Size: 4 GB max
  • Maximum duration: 420 minutes

Facebook Reels

Facebook Reels are short and snappy videos, much like Instagram’s Reels. Users can easily upload and share them in a special section on Facebook, offering a fun way to showcase moments.

  • Format: .mp4 format
  • Resolution: Minimum 1080P, and 4K if available (note: video will be capped at 720p after upload)
  • Video ratio: 9:16
  • Video size: 4GB
  • Minimum/ maximum duration: 0.3 seconds- 60 seconds

Collection Video Ads

Collection video ads on Facebook let you showcase a main video at the top, with a selection of images beneath it. It’s like having a headline video followed by a gallery. These ads are perfect for highlighting a standout video while displaying various products or images.

  • Format: .MOV or .MP4
  • Resolution: 1200 X 675px
  • Video ratio: 1:1 or 16:9
  • Video size: 4GB
  • Maximum duration:120 minutes

Instant Experience Video Ads

Facebook Instant Experience ads, often called IX ads, are designed exclusively for mobile phones. They take over the screen, offering a full-screen experience the moment they’re clicked. This immersive format is fantastic for immediately capturing and holding your audience’s attention.

  • Format: .MOV and .MP4
  • Resolution: 720 X 79(landscape), 720 X 720 (square)
  • Video ratio: 9:1 and 1:1
  • Video size: 4 GB
  • Maximum duration: 241 minutes

Slideshow Video Ads

Facebook slideshow ads are a creative way to mimic video vibes using 3 to 10 images. These ads seamlessly transition from one image to the next, and you can amplify their appeal by adding catchy text and music, making them an engaging visual treat for viewers.

  • Format: FLAC, MP4, M4A, WAV, OGG
  • Resolution: 1200x720px
  • Video ratio: 16:9 and 9:16
  • Video size: 4 GB
  • Maximum duration: 120 minutes

Facebook Stories Video Specs

Like Instagram Stories, Facebook Stories don’t have a caption tool. But they allow you to connect with your audience as they watch stories from their friends and contacts.

  • Format: MOV and MP4
  • Resolution: 1080 x 1920px
  • Video ratio: 1.91:1 and 9:16
  • Video size: 4 GB max
  • Minimum/ maximum duration: 1 – 15 seconds

Facebook Marketplace Video Ads

Video ads on Facebook Marketplace show off goods in a lively way and reach buyers right where they are exploring. It gives the average listings a visual boost, making them more exciting and likely to sell.

  • Format: .MOV and .MP4
  • Resolution: 1080 x 1080 px
  • Video ratio: 16:9 and 9:16
  • Video size: 4 GB
  • Maximum duration: 240 minutes

360 Videos

Facebook has been ahead of the curve with 360-degree videos, supporting them since 2015. These videos offer an immersive, interactive experience, allowing viewers to explore every angle of the scene just by scrolling.

  • Format: .MP4 and .MOV
  • Resolution: For monoscopic videos, the maximum resolution is 5120 x 2560px, and for Stereoscopic, the full resolution is 5120 x 5120px.
  • Video size: 10 GB
  • Duration: 30 minutes long with a frame rate of 30 fps


In a digital space that is constantly changing, getting the most out of Facebook video ads depends on knowing and following the correct guidelines. A well-optimized video improves the user experience and boosts your ad’s effect and reach. By following Facebook’s recommended video specs, advertisers can ensure users understand, are interested, and take the action they want.

Therefore, it becomes more critical for ad campaigns to keep up with these specs. Remember that it’s not enough just to make content; you must ensure it works well for the platform and its many users.

Amie has a love for numbers and holds a master’s degree in finance. When she’s not playing with numbers or words or pottering in the garden, you can find her in the kitchen roasting her own coffee beans.

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